Why Cacao Origin Matters: Discover the True Flavor of 70% Dark Chocolate

Introduction: The Meaning Behind 70%

Why do so many premium chocolates use 70% cacao? Because it's the best way to reveal what really matters, flavor shaped by origin. At Chocolates Sero, our 70% dark chocolate celebrates the communities and processes behind each bean.

The Five Flavor Factors of Cacao

1. Genetics
Each origin has its own cacao genetics. The blend of varieties gives a bar its one-of-a-kind taste.

2. Soil & Shade Crops
Flavor begins in the ground. Trees like mango, avocado, and conacaste shape the terroir of cacao.

3. Harvest Timing
Was the cacao harvested at its peak? Precision here affects quality and flavor dramatically.

4. Post-Harvest Processing
This is the heart of flavor development — fermentation and drying are where cacao reveals its soul.

5. Roasting
When the origin is strong, only a light roast is needed. We roast to highlight, not hide, the character of each bean.

Traceability = Flavor Integrity

4 out of these 5 flavor factors happen at origin. That’s why knowing your cacao’s source matters. We work directly with farms and cooperatives to ensure full traceability, from soil to bar.

Meet Our Origins

🍫 Kampura Farm
Winner of 1st place in Cocoa of Excellence. Fruity and caramel notes. Certified organic and fertilizer-free.

🌳 Agua Blanca Farm (Escuintla)
Grown under mango, conacaste, and avocado trees. Notes of black tea and panela. Used in both bars and pastry-grade chocolate.

🌱 El Tesoro Farm
In Escuintla, this project is creating one of the largest fine flavor cacao gene banks in the region.

🌄 Aj Asipasm Cooperative
Maya Q’eqchí smallholder network with over 180 members. Located in the Polochic Valley, supporting fair livelihood through cacao.

Custom Micro-Batches for Growers

Are you a Guatemalan cacao grower? We love collaborating to taste the flavors in your harvest. Let's co-create a small batch together — and celebrate the pride of your origin.

Why We Choose 70%

It's not about following the crowd. 70% dark chocolate offers just the right canvas to express complexity. Behind every bar, there's a farm, a fermentation process, and a family. That’s why origin matters.

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